Showcasing the standout launches shaping supermarket shelves, the awards span every category from babyfood and personal care to yoghurts, savoury pastries, potted desserts, alcohol and beyond.

Winners were revealed at a spectacular lunchtime ceremony on 16 October at The Hilton Park Lane, London , where TV presenter and DJ Alex Zane guided guests through an unforgettable afternoon of celebration.

Testimonials

“Winning The Grocer New Product & Packaging Award in the Confectionery category is a tremendous honour for World of Sweets, especially given the strong line-up of competitive brands. To be recognised by such a prestigious award means the world to our teams - from supply and technical, to new product development, buyers, and everyone who touches the product. It is not only a celebration of their hard work and creativity, but also crucial industry validation. We are particularly proud to have been named champion for the second time in recent years, which reinforces our commitment to innovation and excellence in confectionery.”

World of Sweets

"Winning the Champion Award for Label & Pack Design of the Year was a truly defining moment for Emilia's. It recognised not only our commitment to thoughtful, characterful design, but also the craft and care that goes into every product we create. The accolade has elevated our brand visibility, energised our team, and reaffirmed that bold, quality-led creativity resonates deeply with customers. Being celebrated by The Grocer has been both an honour and a powerful motivator as we continue to push boundaries in 2026."

Emilia’s Crafted Pasta

"We’re thrilled to have won the Personal Care Award for our Squishmallows x ORDO range. Winning this award is a celebration of our commitment to reimagining what oral care can be - fun, accessible, and effective. Being acknowledged by such a respected publication in the FMCG space helps us grow as a brand, build trust within our community, and reinforces our belief that oral care can be both high performing AND fun. Most importantly, it inspires us to keep pushing boundaries and stay focused on our mission: making high-quality oral care accessible to everyone."

Ordo