With over 20 years experience in FMCG brand management, product development and retail strategy, Donna has a wealth of experience growing food & drink brands within the UK grocery sector. Donna started off her career working for two of the most iconic retail brands in the UK: M&S and Waitrose. Over recent years her passion has seen her champion the growth of multiple challenger brands, helping bring innovative products to market that push boundaries and build on flavour and nutritional trends. Currently working as Head of Brands for a food and drink importer, Donna oversees the management of almost 20 brands within the natural and organic sector, setting UK strategy and covering all aspects of brand management to ensure her products earn and maintain space on supermarket shelves and across the independent and health food sector.