Rachel Way is an accomplished food and beverage expert with over two decades of experience shaping some of the UK’s most successful brands. Renowned for her deep understanding of consumer trends and innovation, Rachel has worked across retail, manufacturing, and consultancy, helping businesses bring commercially viable and market-leading products to life.

Her career spans senior roles in product development, category management, and brand strategy, where she has guided cross-functional teams in delivering award-winning ranges across chilled, ambient, and beverage sectors. Rachel’s passion lies in spotting the intersection between creativity and commercial success—championing products that not only taste exceptional but also respond to evolving shopper behaviours, sustainability goals, and nutritional needs.

As a respected industry voice, Rachel regularly advises start-ups and established companies on innovation pipelines, retail strategy, and new product positioning. Her reputation for balanced, insightful critique and her commitment to raising industry standards make her a valued judge for The Grocer New Product Awards.

Driven by curiosity and a love for great food, Rachel brings both expertise and enthusiasm to every tasting table—celebrating the people, processes, and ideas that move the industry forward.