Lydia is a Business Account Manager at General Mills with 10 years of experience across food and drink, including roles in the drinks industry, bakery, food to go and trend forecasting. She brings real energy to the sector and loves spotting the ideas, products and consumer shifts that shape what people eat and drink next. A true food enthusiast, Lydia loves trying new things and is endlessly curious about innovation. Her favourite thing to do on holiday is visit foreign supermarkets, exploring shelves for new products, emerging trends and brilliant brand ideas from different markets.

She is thrilled to be judging at The Grocer New Product Awards and is especially excited to see what is on offer this year. For Lydia, it is a fantastic opportunity to celebrate creativity, discover fresh thinking and recognise the ideas, flavours and concepts pushing the industry forward. She is looking forward to bringing both her experience and genuine enthusiasm to the judging process.