Dan Kimmins is Head of Creative at Lily's Kitchen, where he leads the creative vision for one of the UK’s best-known challenger brands in the pet food category. He oversees all creative output across brand, campaigns, packaging and content, ensuring the brand maintains a distinctive and emotionally engaging presence in a competitive market.

With extensive experience building and evolving consumer brands, Dan manages both the in-house creative team and studio, combining strategic thinking with high creative standards to deliver impactful work across every touchpoint. His leadership focuses on developing ideas that balance originality, effectiveness and strong brand storytelling.

As a judge, Dan brings expertise in creative direction, brand building and team leadership, with a particular interest in work that demonstrates clear thinking, craft and commercial impact.