Robert Craggs is Global Senior Development Chef at pladis, leading culinary driven front end innovation across international markets. With a foundation in Michelin starred kitchens and premium retail, he brings a highly commercial, insight led approach to product development at scale.

A recognised leader in culinary foresight, Robert specialises in identifying, decoding, and translating global food trends into strategic innovation pipelines that drive growth for iconic brands including McVitie’s, Ülker, and Godiva. His career spans senior roles across Harvey Nichols, Morrisons, and Bettys, where he led transformative, culinary led programmes that elevated product quality and consumer relevance.

Robert is known for combining craftsmanship with strategic vision, embedding a taste first philosophy and chef led creativity into global innovation. He plays a critical role in shaping future facing portfolios that anticipate evolving consumer expectations and strengthen brand leadership.