I joined Waitrose in 2024, taking on the role of Trading Manager for Small Supplier Growth. My primary responsibility is leading the highly impactful Waitrose BrandsNew scheme. This scheme is a core strategic pillar designed to actively find, nurture, and accelerate the growth of exciting new challenger brands that appeal to the Waitrose customer.

Over the last two years, I have had the privilege of leading the successful launch of numerous innovative and exclusive brands into Waitrose. A key element of the work I lead involves close collaboration with these suppliers, to support them in driving awareness, loyalty and commercial results.

Before I joined Waitrose, I spent 12 years at John Lewis working in various buying roles, working with global brands such as Samsung and Apple as well as buying John Lewis own brand assortments.