The Grocer New Product Awards 2021 Winners & Highly Commended
Congratulations to all our 2021 winners and highly commended!
Take a look at all the winners and their stories below
If you would like to take part in next year's event, then register your interest here
OPIHR Gin & Tonic with a Twist of Orange
Bread & Baked Goods
Jason's Sourdough Olive & Basil
Cakes & Biscuits
Mr Kipling Signature Deluxe Millionaire Whirls
Alfresco Greek Baking Feta with Lemon, Herb & Chilli Oil
Quavers Prawn Cocktail
Alpro My Cuppa
Renshaw Luxury Bakers' Caramel
Household Products inc Laundry
Vamoosh Washing Machine Cleaner
Ice Creams & Lollies
Häagen-Dazs Piña Colada Ice Cream
Kitchen Cupboard & Canned Goods
Pip & Nut The Ultimate Deep Roast Extra Crunchy Peanut Butter
Meat, Fish & Poultry
Faith In Nature Shampoo Bar Shea & Argan
Potatoes & Chips
Gressingham Duck Fat Chunky Chips
Ready Meals & Centres
Pukka Chicken & Bacon Pie
Hullabaloo - Caramelly
Savoury Snacks & On-The-Go
Belazu Luxury Truffle & Pecorino Nut Mix
Soft Drinks & Mixers
Ribena Sparkling Blackcurrant
HARIBO Jelly Babies
KIND Dark Chocolate Orange Almond
Vegan/Plant Based Burgers
Richmond 2 Meat-Free No Beef Burgers
Vegan/Plant Based Dairy Alternatives
Crackd The No-Egg Egg
Vegan/Plant Based Ready Meals & Centres
Moving Mountains Plant-Based Fingers Fish Flavoured
Bio&Me Mango Gut-Loving Prebiotic Yoghurt
The whole team is completely thrilled that our Tahini has won the Kitchen Cupboard category at this year’s New Product Awards. The Grocer’s virtual event was a triumph and we’re very proud to be able to include the logo on our website and all communication channels going forward.
We are delighted to have won the Hot Drinks category for The Grocer New Products Awards 2020. The award has helped raise awareness for one of our favourite capsule blends and is a real talking point with customers.
We were so pleased that our ecoegg Laundry Egg won Best New Product in the Household including Laundry category. This win has given us greater awareness and credibility with key buyers within the retail trade and has already led to conversations about stocking our ecoegg Laundry Egg.
Everyone at the John West team is thrilled and proud that our Biryani Steam Pot has won The Grocer New Product Award for 2020. We’d like to say a huge thank you to the judges, who described our steam pots as “a great innovative extension that took a modern approach to a traditional brand”.
Winning The Grocer New Product Awards 2020 for the Best Ready Meal is truly a dream come true for all of us here at Saffron Tree. This is a massive honour, considering we are a new small business.
Winning the new product awards 2020 with our queen pineapple & spice is an incredible compliment and testament that the grocer award is transparent and that quality, creativity and innovation reaps rewards.
Winning these awards is going to be game-changing for Creative Nature. Being able to use The Grocer winner’s logo on our chocolate cake mix will really show consumers that this is the best on the shelf! I would highly recommend other small brands enter.