I'm Bella, a 28 year old self-confessed foodie. After graduating from Harper Adams University with a First Class degree in food, I joined ABP on their NPD Graduate Scheme in 2019, working my way around a number of their retail sites, specialising in meat-free, frozen burgers, sausages, and now primary and retail red meat concepts, as Senior NPD Manager. I'm responsible for overseeing end to end development for the major UK retailers and take great pride in showcasing the innovation our fantastic team create as one of the UK's largest FMCG suppliers. Outside of work, I live at home on our family farm which was once a Dairy operation and now a Beef enterprise supplying ABP, so I really do see the full cycle! This underpins my passion for British food and farming. I've been a member of Middlewich Young Farmers for the past 15 years, competing in all manner of competitions from Homecraft to Senior Debate, Entertainments to Stockjudging and everything in between. In my spare time, I love baking and showcase this on my foodie instagram @_bxllabakes. I'm a sociable person with a charitable nature, having recently organised two charity events, each raising over £30,000 for cancer charities.