Winner Testimonials
See what some of our 2025 winners had to say about The Grocer New Product and Packaging Awards below.
“Winning The Grocer New Product & Packaging Award in the Confectionery category is a tremendous honour for World of Sweets, especially given the strong line-up of competitive brands. To be recognised by such a prestigious award means the world to our teams - from supply and technical, to new product development, buyers, and everyone who touches the product. It is not only a celebration of their hard work and creativity, but also crucial industry validation. We are particularly proud to have been named champion for the second time in recent years, which reinforces our commitment to innovation and excellence in confectionery.”
"Winning the Champion Award for Label & Pack Design of the Year was a truly defining moment for Emilia's. It recognised not only our commitment to thoughtful, characterful design, but also the craft and care that goes into every product we create. The accolade has elevated our brand visibility, energised our team, and reaffirmed that bold, quality-led creativity resonates deeply with customers. Being celebrated by The Grocer has been both an honour and a powerful motivator as we continue to push boundaries in 2026."
"We’re thrilled to have won the Personal Care Award for our Squishmallows x ORDO range. Winning this award is a celebration of our commitment to reimagining what oral care can be - fun, accessible, and effective.
Being acknowledged by such a respected publication in the FMCG space helps us grow as a brand, build trust within our community, and reinforces our belief that oral care can be both high performing AND fun. Most importantly, it inspires us to keep pushing boundaries and stay focused on our mission: making high-quality oral care accessible to everyone."
"Winning a Grocer New Product & Packaging Award is a meaningful achievement for Delamere, recognising the dedication and expertise our team brings to every stage of development. It shows that our hard work truly pays off and reflects the standards we’ve upheld for more than 40 years.
For our customers, it reinforces that we remain committed to delivering high-quality, reliable products.
We thoroughly enjoyed the awards event itself, which offered a valuable opportunity to celebrate industry innovation and connect with colleagues across the sector."
"We’re absolutely thrilled to have been named Champion in the Ready Meals & Pizza category. Since Westbridge Foods launched Kitchen Joy in the UK at the start of 2025, we've been overwhelmed by the levels of incredible customer feedback, but we are even more thrilled to be recognised by our peers. This recognition marks a pivotal moment - bringing together months of determination, rapid growth and a shared ambition to introduce authentic Thai flavours and reshape the frozen aisle. To be crowned as the best new ready meal as a new entrant in such a competitive category is a testament to the team’s passion, quality and belief in the brand."
"We set ourselves the goal of making chicken nuggets healthier for kids and pulled out all the stops to make it happen with the launch of Little Dish Superstars with hidden veg. It is a HUGE honour to be recognised for this innovation and product quality with a Grocer New Product & Packaging Award. Thank you to The Grocer.”
“Winning Gold and being named Category Champion for ZIP Great Bags of Fire at The Grocer New Product & Packaging Awards 2025 is an honour we’re incredibly proud of — especially as its our first year entering. To have the judges describe the product as “nothing short of a revelation” reinforces everything we set out to achieve: genuine, meaningful innovation in a category where change is long overdue. For us at Standard Brands, this win means everything. It’s a moment that reminds us why we push ourselves to think differently, and it’s a huge boost for the team who poured their energy into bringing this idea to life so quickly. Seeing that work recognised by independent experts is both humbling and motivating. We’d encourage any business with a product they truly believe in to enter The Grocer awards. The process is rewarding, and the recognition — if you’re lucky enough to win — has a real impact across customers, consumers, and teams alike. We now look forward to sharing this achievement with households across the UK and beyond, and hope shoppers will choose our award-winning ZIP Great Bags of Fire to ignite the start of their good times.”
"Winning The Grocer NPD Award for our Fearne & Rosie Mango Preserve has been game changing. We’re a small, tiny business and being recognised alongside industry icons feels incredibly special. The Grocer NPD awards gave us an opportunity to celebrate as a team, with our retail partners and wider community. Creating Mango was a joy… and winning The Grocer NPD awards was the cherry… or should I say berry… on the top. We’re so grateful for such recognition and for the opportunity from the The Grocer… we’ll definitely apply again in the future."
"Earthpack is the result of years of hard work to offer the Fresh Produce industry a sustainable and curb-side recyclable packaging solution that can assist retailers in reducing single use plastics. To be nominated by The Grocer as a finalist was a huge honour as The Grocer is the leading publication within the Fresh Produce sector. Winning the award and being crowned champion was unbelievable. What this means to CMSA is that we have received the highest recognition from a panel of industry experts and leaders which not only rewards the CMSA team for a lot of hard work in delivering the solution, but proves that it has a place within the UK retailers packaging formats. To be nominated against some 'heavy hitters' within UK retail is also something we are extremely proud of. We hope that this recognition can help sustainable packaging become a staple within retail."
“This year we’ve focused on bold new flavours and fun seasonal products to give customers great-tasting chocolate without compromise. To see that work recognised with a Champion award, Gold, Silver and Bronze awards of the most prestigious awards for our industry is incredibly rewarding for our team. We’re proud to keep leading the way in making Chocolate inclusive, delicious, and joyful for everyone.”
