John brings over two decades of expertise in branding with a specific focus and specialism in packaging design. He helps brands uncover who they truly are and express it with clarity and confidence. His strength lies in balancing strategic thinking with creative execution, crafting work that is rooted in meaning, whilst ensuring it is executed with relentless attention to detail. Design that looks great in real life and not just on a computer screen. Along with the talented team at Honey, John has helped deliver cut through for many household brands and challengers alike. Some recent examples include Napolina, Weetabix, Crosse & Blackwell, Zombie, Nomo and Java Republic.