With over 25 years of experience in food product development, I have built a career rooted in creativity, technical expertise, and a deep passion for food. I currently work as a Product Development Manager, specialising in bakery—particularly bread, morning goods, and cakes—where I lead innovation from concept to shelf. My journey in food development includes leadership roles such as Head of Product Development and NPD Controller, where I have consistently delivered standout products in fast-paced, consumer-driven environments. A key part of my career was spent at Asda, working closely with major suppliers to bring exciting and commercially successful bakery products to market. While bakery is my specialist area, my broader background includes meal solutions and core ingredients, giving me a well-rounded understanding of the food development landscape. I combine a strong technical foundation with a keen eye for market trends and consumer insights to create products that meet evolving tastes and expectations. Educated at Manchester Metropolitan University, I bring both academic grounding and hands-on industry experience to every project. Beyond the workplace, I’m a keen cyclist and runner—interests that reflect my drive, energy, and commitment to continuous improvement.