James is a director and founding partner of ItsFood. James ​has over 30 years experience in the food industry . He ​spent the first part of his career working in Michelin star ​restaurants, 5 star hotels and running bespoke culinary ​events. He has since applied his skills in world renowned ​food retailers leading product development teams to ​launch some of the nations favourite products. James' ​creativity, knowledge and passion can help transform your ​food business through driving product development and ​food innovation with your teams.