With over a decade of experience in the food and drink industry, Dani brings a deep understanding of how brands grow, innovate and connect with their audiences. Starting her career stacking shelves at Waitrose, she went on to work at IGD before moving into agency life, where she’s spent the past 7+ years at Richmond & Towers delivering standout PR and social media campaigns across the sector. While her work spans consumer PR, social media and influencer marketing, her true passion lies in trade and B2B communications - helping brands tell their story, land listings and drive long-term growth through smart, strategic storytelling. Outside of work, she’s a passionate foodie, always experimenting with new recipes, trying the latest trends and discovering standout new products. She's even ran her own food-focused TikTok and YouTube channels, with one video going viral and reaching over 1.4 million views. Having entered The Grocer New Product Awards many times on behalf of clients, she’s excited to now be on the judging panel, bringing industry insight, a sharp commercial eye and a genuine love for food and drink innovation.