Top Performing Brand & Marketing Specialist. Known For Making Things Happen! 20 yrs Brand Management Experience Building Strong Brands & Profitable Sales.
I'm fortunate to have enjoyed a varied career in FMCG brand management, product development and retail strategy, working for some of the biggest brands in the UK including M&S Food and Waitrose. More recently I have loved working with smaller but hugely talented and innovative challenger brands helping develop their product portfolios, brand marketing, sales strategies and extending distribution through retail listings and direct to consumer channels.
I’m all about building strong brand equity and gaining traction for brands. Food and health are my passions and I have worked on both sides of the fence: for retailers and FMCG brands. Many lessons learnt along the way enabling clients to avoid predictable pitfalls, overcome hurdles, create opportunity, and develop strong product propositions that 'sell'.