All entered products are evaluated by expert judges drawn from a range of disciplines in food and drink fields.
Your products will be judged and scored based on the following rigorous 10-point criteria:
- Quality of execution
- Value for money
- Targeting & insight
- Product innovation
- Packaging innovation
- Design and instructions
Judging will be live and held on 28th & 29th July, adhering to the government and public health guidelines at the time.
From the judging a shortlist will be drawn for which a winner will be awarded in each category at an awards lunch on Tuesday 16th November.
Following the awards ceremony, every entrant will receive a summary report for each entry giving insight into the judges’ comments, scoring against the category average, category performance and finally an overall performance score of your product.
Take a sneak peek into The Grocer New Product Awards 2020 judging below!