All entered products are evaluated by expert judges drawn from a range of disciplines in fmcg fields.
The judging of the food and drink categories will be live and held on 28th & 29th July, adhering to the government and public health guidelines at the time.
Your food & drink products will be judged and scored based on the following rigorous 10-point criteria:
- Quality of execution
- Value for money
- Targeting & insight
- Product innovation
- Packaging innovation
- Design and instructions
The judging of the non-food categories will be judged in home by a selection of expert judges across the course of the beginning of July.
Products will be judged and scored on similar rigorous criteria as above.
From the judging's a shortlist will be drawn for which a winner will be awarded in each category at an awards lunch on Tuesday 16th November.
Following the awards ceremony, every entrant will receive a summary report for each entry giving insight into the judges’ comments, scoring against the category average, category performance and finally an overall performance score of your product.
Take a sneak peek into The Grocer New Product Awards 2020 judging below!