Judging Process

All entered products are evaluated by expert judges drawn from a range of disciplines in fmcg fields.

The judging of the food and drink categories will be live and held on 28th & 29th July, adhering to the government and public health guidelines at the time.

Your food & drink products will be judged and scored based on the following rigorous 10-point criteria:

  • Appearance
  • Aroma
  • Taste/Flavour
  • Texture
  • Quality of execution
  • Value for money
  • Targeting & insight
  • Product innovation
  • Packaging innovation
  • Design and instructions


The judging of the non-food categories will be judged in home by a selection of expert judges across the course of the beginning of July.

Products will be judged and scored on similar rigorous criteria as above.

From the judging's a shortlist will be drawn for which a winner will be awarded in each category at an awards lunch on Tuesday 16th November.

Following the awards ceremony, every entrant will receive a summary report for each entry giving insight into the judges’ comments, scoring against the category average, category performance and finally an overall performance score of your product.

For any questions, please see our FAQ's page or contact us here.

Take a sneak peek into The Grocer New Product Awards 2020 judging below!