Enter

Entry Deadline: Monday, 1st June 2026

The Grocer New Product Awards is a fantastic way to showcase your product and the perfect opportunity to gain the recognition you and your team deserve.

Here's how it works:

The categories are split into food & drink and household & personal care products and must cover one of the following criteria.

  • New to the UK market
  • Reformulated product
  • Repositioned products, targeted to new markets or significantly repackaged
  • Additions, variants or extensions to existing product lines.

Please note, products should be developed and launched from 15th May 2025 - 16th  October 2026.

Terms of Entry      FAQs

Categories

Food & Drink Product Categories:

  • Alcoholic Drinks
  • Bagged Snacks
  • Biscuits
  • Bread
  • Butter & Spreads
  • Cakes
  • Canned Products
  • Carbonates
  • Cereal & Cereal Bars
  • Cheese
  • Chilled Pizza
  • Chocolate & Confectionary 
  • Coffee & Hot Beverages
  • Condiments
  • Cooking Sauces & Meal Kits
  • Dairy & Eggs
  • Dairy Drinks
  • Deli
  • Fish & Meat
  • Free From & Plant Based
  • Frozen
  • Fruit & Veg
  • Ice Cream
  • Infant Food
  • Jams & Spreads
  • Juice Drinks & Smoothies
  • Meat-free
  • Non-alcoholic Drinks
  • Pasta, Rice & Noodles
  • Ready Meals
  • RTDs
  • Savoury Pastries
  • Soups
  • Sports & Energy Drinks
  • Squashes & Cordials
  • Table Sauces
  • World Food
  • Yoghurts

Household & Personal Care Product Categories:

  • Cosmetics
  • Hair Products & Hairstyling
  • Household
  • Infant Care
  • Personal Care
  • Pet Care
  • Vitamins & Supplements

The Grocer New Product Awards Categories

To enter your food & drink product, you will need the following information:

  • Product category
  • Full product name (prefixed with brand name)
  • Manufacturer
  • Brand name
  • What is new/clever about the product 
  • What insight was used to develop this product?
  • Is your new product reformulated 
  • Is your new product repackaged 
  • Is your new product a variant or extension to an existing line 
  • Is your new product new to the UK Market 
  • Please confirm your product was launched, reformulated or repackaged and on shelves from between 15th May 2025 to 16th October 2026
  • Date this product launches into UK market
  • Product type
  • Target audience
  • Price (£)
  • Size (g/ml)
  • ABV% - Alcoholic Drinks
  • No. of servings
  • Shelf life
  • Preparation method (i.e. Hob, Grill, Oven, Microwave, Ready to Serve)
  • Ingredients as stated on pack
  • Please list where this product is available to buy
  • Is product available nationally or regionally
  • Please upload a pack shot of your product - please note this may be be used in the presentation
  • Please upload a brand logo for use on our presentation
  • Please confirm any social media handles you wish for us to use

    If you wish for your product to be judged by an expert vegan panel please submit into Free From or Plant Based category . For example: Vegan cheese has the choice to enter ‘cheese’ or ‘free from or plant based’. By entering ‘free from or plant based’ it will be judged by an expert vegan panel. If entered into 'Cheese' the product will be judged by experts who may or may not be vegan.

    If you wish to enter a range , each variation will need to be entered into the same category separately. The only exception being multipacks whereby each variation is not available individually.

£610.00
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To enter your household & personal care product, you will need the following information:

  • Product category
  • Full product name (prefixed with brand name)
  • Manufacturer
  • Brand name
  • Product concept & purpose
  • Target audience
  • What is new/clever about the product? 
  • What insight was used to develop this product?
  • Is your new product reformulated? 
  • Is your new product repackaged? 
  • Is your new product a variant or extension to an existing line?
  • Is your new product new to the UK market?
  • Please confirm your product was launched/reformulated between 15th May 2025 to 16th October 2026
  • Date this product launches into UK market
  • Price (£)
  • Size (g/ml)
  • Ingredients - as stated on pack – if relevant
  • Please provide evidence for any claims on your product
  • Please list where product is on sale or future listings?
  • Is product available nationally or regionally


If you wish to enter a range , each variation will need to be entered into the same category separately. The only exception being multipacks whereby each variation is not available individually.

£710.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Testimonials

“Winning The Grocer New Product & Packaging Award in the Confectionery category is a tremendous honour for World of Sweets, especially given the strong line-up of competitive brands. To be recognised by such a prestigious award means the world to our teams - from supply and technical, to new product development, buyers, and everyone who touches the product. It is not only a celebration of their hard work and creativity, but also crucial industry validation. We are particularly proud to have been named champion for the second time in recent years, which reinforces our commitment to innovation and excellence in confectionery.”

World of Sweets

"Winning the Champion Award for Label & Pack Design of the Year was a truly defining moment for Emilia's. It recognised not only our commitment to thoughtful, characterful design, but also the craft and care that goes into every product we create. The accolade has elevated our brand visibility, energised our team, and reaffirmed that bold, quality-led creativity resonates deeply with customers. Being celebrated by The Grocer has been both an honour and a powerful motivator as we continue to push boundaries in 2026."

Emilia’s Crafted Pasta

"We’re thrilled to have won the Personal Care Award for our Squishmallows x ORDO range. Winning this award is a celebration of our commitment to reimagining what oral care can be - fun, accessible, and effective. Being acknowledged by such a respected publication in the FMCG space helps us grow as a brand, build trust within our community, and reinforces our belief that oral care can be both high performing AND fun. Most importantly, it inspires us to keep pushing boundaries and stay focused on our mission: making high-quality oral care accessible to everyone."

Ordo