Enter

Calling all geniuses! It’s time to send in your entries for The Grocer New Product Awards...

The Grocer New Product Awards is a fantastic way to showcase your product and the perfect opportunity to gain the recognition you and your team deserve.

Here's how it works:

The categories are split into food and non-food products and must cover one of the following criteria.

  • New to the UK market
  • Reformulated product
  • Repositioned products, targeted to new markets or significantly repackaged
  • Additions, variants or extensions to existing product lines.
Please note, products should be developed or launched from 15 May 2021 - 15 November 2022. Extended entry deadline: Wednesday 29th June.

To enter your product, you will need the following information:

  • Product category
  • Full product name (prefixed with brand name)*
  • Manufacturer*
  • What is new about the product *
  • Is your new product reformulated *
  • Is your new product repackaged *
  • Is your new product a variant or extension to an existing line *
  • Is your new product New to the UK Market *
  • Date this product launched into UK market*
  • Product type*
  • Target audience*
  • Price (£)*
  • Size (g/ml)
  • No. of servings
  • Shelf life*
  • One example of where product is listed (Retailer)*
  • Name of Retailer(other)
  • Is product available nationally or regionally*
  • ABV%

The Grocer New Product Awards

£469.00

Categories

You will select your category on our entry form

Food Product Categories:

  • Alcoholic Drinks (wine not included except fruit wines)
  • Baby/Infant Food
  • Bread & Baked Goods
  • Butter & Cream
  • Cakes & Biscuits
  • Canned Goods
  • Cereal & Breakfast
  • Cheese
  • Condiments
  • Confectionery
  • Cooking Sauces & Marinades
  • Crisps & Bagged Snacks 
  • Dairy-Free
  • Desserts
  • Food-On-The-Go
  • Fresh Food
  • Frozen
  • Free From
  • Home Baking
  • Hot Drinks
  • Kitchen Cupboard
  • Low & No 
  • Meal Accompaniments
  • Meat, Fish, Poultry & Sausages
  • Milk Drinks
  • Ready Meals & Centres
  • Reduced Fat
  • Reduced Sugar
  • Rice, Noodles & Pasta
  • Smoothies & Fruit Juices
  • Snacks
  • Snack Bars
  • Soft Drinks & Mixers
  • Soup
  • Sweet Accompaniments
  • Vegan/Plant Based
  • Vegetarian
  • World Food
  • Yoghurt

Non-Food Product Categories:

  • Household Products incl. Laundry
  • Infant Care excl. Food
  • Personal Care

Testimonials

The whole team is completely thrilled that our Tahini has won the Kitchen Cupboard category at this year’s New Product Awards. The Grocer’s virtual event was a triumph and we’re very proud to be able to include the logo on our website and all communication channels going forward.

Belazu

We are delighted to have won the Hot Drinks category for The Grocer New Products Awards 2020. The award has helped raise awareness for one of our favourite capsule blends and is a real talking point with customers.

Dualit

We were so pleased that our ecoegg Laundry Egg won Best New Product in the Household including Laundry category. This win has given us greater awareness and credibility with key buyers within the retail trade and has already led to conversations about stocking our ecoegg Laundry Egg.

Ecoegg

Everyone at the John West team is thrilled and proud that our Biryani Steam Pot has won The Grocer New Product Award for 2020. We’d like to say a huge thank you to the judges, who described our steam pots as “a great innovative extension that took a modern approach to a traditional brand”.

John West

Winning The Grocer New Product Awards 2020 for the Best Ready Meal is truly a dream come true for all of us here at Saffron Tree. This is a massive honour, considering we are a new small business.

Proper Indian Food/Saffron Tree

Winning the new product awards 2020 with our queen pineapple & spice is an incredible compliment and testament that the grocer award is transparent and that quality, creativity and innovation reaps rewards.

Ruben Maduro Founder Spirited Union Distillery

Winning these awards is going to be game-changing for Creative Nature. Being able to use The Grocer winner’s logo on our chocolate cake mix will really show consumers that this is the best on the shelf! I would highly recommend other small brands enter.

Julianne Ponan Founder Creative Nature