Donna Chappelle, Brand Organic
Donna Chappelle
Head of Brands
Brand Organic

With over 20 years experience in FMCG brand management, product development and retail strategy, Donna has a wealth of experience growing food & drink brands within the UK market.

Donna started off her career working for two of the most iconic food retail brands in the UK: M&S and Waitrose. Over the last fifteen years her passion has seen her champion the growth of exciting challenger brands working both client and agency side. As well as advising clients, Donna has managed several brands taking them from start up status to listings in major retailers and beyond.

In her current role, Donna manages Brand Organic’s portfolio of organic & natural brands - setting UK strategy and ensuring they earn and maintain space on supermarket shelves and across the independent and health food sector.