James is The Grocer’s drinks editor. He writes about NPD, M&A, government legislation, marketing campaigns and new hires within alcohol, soft drinks, packaged water and hot beverages. Before joining The Grocer in 2023, James was the deputy editor at Just Drinks. He began his career in journalism at The Morning Advertiser in 2017, and has also freelanced for titles including The Brewers Journal, Brewer & Distiller International and Ferment magazine. His drink of choice is a French Negroni with a splash of PX Sherry.