As Co-Founder and Head of Product at FUEL10K, innovating and bringing great tasting products to market is the biggest part of my day to day role. Being a complete foodie also helps. I have to taste test so many products before I even think about getting them ready to present to customers, so being a judge at The Grocer New Product Awards is a very normal task to me and it's great fun and an honour to be a part of it.
With over 25 years experience of working in the food and drink sector including Kraft Foods, Jamie Oliver and most recently FUEL10K, I have a tremendous love for this fabulous industry that we work in. I also have a huge amount of respect for those brands and businesses that keep the different categories invigorated with new ideas and improved recipes.