Paul started his career in Marketing and Buying with the Co-Op and then joined Aldi UK as their very first buyer, constructing the initial range prior to the first UK store opening in 1990. Paul developed private label ranges from scratch across many ambient, frozen, chilled, and non-food categories, being responsible for supplier negotiations, category strategies and private label new product sourcing and design development.
Paul then held the post of Group Director, managing teams of buyers across diverse categories focusing on executing category strategies, ensuring a dynamic level of new product development whilst also managing sales and margin mix within the fiercely competitive UK grocery market.
After leaving Aldi in 2020, Paul joined up with IPLC, International Private Label Consult, private label specialists operating across 9 European countries. Paul assists manufacturers in building profitable sales within the private label arena and speaks at International fairs and webinars.
Paul is married with four children.