Product Categories

Entries are now open!

Entry deadline: Monday, 9th June 2025

The Grocer New Product and Packaging Awards is a fantastic way to showcase your product and the perfect opportunity to gain the recognition you and your team deserve.

Here's how it works:

The categories are split into food and non-food products and must cover one of the following criteria.

  • New to the UK market
  • Reformulated product
  • Repositioned products, targeted to new markets or significantly repackaged
  • Additions, variants or extensions to existing product lines.

Please note, products should be developed and launched from 15th May 2024 - 7th November 2025.

Terms of entry

To enter your product, you will need the following information:

  • Product category
  • Full product name (prefixed with brand name)*
  • Manufacturer*
  • What is new/clever about the product *
  • What insight was used to develop this product?
  • Is your new product reformulated *
  • Is your new product repackaged *
  • Is your new product a variant or extension to an existing line *
  • Is your new product new to the UK Market *
  • Date this product launches into UK market*
  • Please confirm your product was launched from 15th May 2024 - 7th November 2025
  • Product type*
  • Target audience*
  • Price (£)*
  • Size (g/ml)
  • No. of servings
  • Shelf life*
  • Preparation method (i.e. Hob, Grill, Oven, Microwave, Ready to Serve)*
  • Ingredients as stated on pack*
  • Please list where this product is available to buy*
  • Is product available nationally or regionally*
  • ABV% - Alcoholic Drinks
  • Please upload a pack shot of your product - please note this may be be used in the presentation*
  • Please upload a brand logo for use on our presentation
  • Please confirm any social media handles you wish for us to use

    If you wish for your product to be judged by an expert vegan panel please submit into Free From or Plant Based category . For example: Vegan cheese has the choice to enter ‘cheese’ or ‘free from or plant based’. By entering ‘free from or plant based’ it will be judged by an expert vegan panel. If entered into 'Cheese' the product will be judged by experts who may or may not be vegan.

    If you wish to enter a range, each variation will need to be entered into the same category separately. The only exception being multipacks whereby each variation is not available individually.

The Grocer New Product Awards

£555.00

Categories

You will select your category on our entry form

Food Product Categories:

  • Alcoholic Drinks
  • Ambient & Canned Goods
  • Baby/Infant Food
  • Beer & Cider
  • Bread & Baked Goods
  • Breakfast & Brunch
  • Butters & Spreads
  • Cakes & Biscuits
  • Cheese
  • Condiments
  • Confectionery
  • Cooking Sauces & Meal Kits
  • Crisps, Nuts & Bagged Snacks
  • Dairy Drinks
  • Deli
  • Eggs
  • Fish
  • Food On the Go
  • Free From & Plant Based
  • Frozen
  • Healthier Snacking
  • Home baking
  • Hot Drinks & Cold Brew
  • Ice Cream
  • Jams, Sweet Spreads & Honey
  • Juices & Smoothies
  • Low & No Alcohol
  • Meat & Poultry
  • Pizza
  • Plant Based Meat Alternatives
  • Ready Meals & Soup
  • Rice, Pulses, Pasta & Noodles
  • Seasonal
  • Snack Bars
  • Soft Drinks
  • Store cupboard
  • Wine
  • World Food
  • Yoghurts & Pot Desserts

Non-Food Product Categories:

  • Household Products incl. Laundry
  • Infant Care excl. Food
  • Personal Care

Testimonials

We're over the moon to have been crowned Champion at The Grocer New Product & Packaging Awards for our new Stuffed bars! A tremendous amount of work goes into creating new products, especially when launching into a new category for the brand. It's incredible to be recognised for the energy, enthusiasm, and determination that our entire team has invested in bringing this range to supermarket shelves. The Grocer is a crucial platform for FMCG brands like Pip & Nut. To be named a Champion within our category, especially amidst such strong competition, is a true testament to our product quality, taste, teamwork, and brand. Thank you!

Jacq Ellis-Jones Marketing Director Pip & Nut

Winning the Champion of Champions award for our Unbeleafable zesty baby leaves has been one of our highlights this year. We’re proud to have stood alongside some fantastic brands at The Grocer New Product and Packaging Awards, all pushing boundaries in the industry. This recognition celebrates the hard work and dedication of our incredible team, who put huge amounts of care into our products. It’s great to hear that people love our zesty baby leaves.

Will Howard UK Marketing Director and Chief Commercial Officer Unbeleafable zesty baby leaves

"For me as someone who has worked in food for a number of years at other brands and retailers. Winning a Grocer Award was a pinch yourself moment, and I must admit, a career highlight!

The Grocer stands for so much in our industry, as a brand, a media outlet and also with the awards and how much all of the industry holds them in esteem.

From small start up's, to mega multi million pound brands and retailers. Everyone knows of the Grocer and the awards. I wasn't sure about entering at first, but so glad I did. We actively show off our achievement and rightly so! A definite, look mum I won a Grocer Award moment!"

Rob Brice Founder Crave