Product Categories

Entries are now closed!

The Grocer New Product and Packaging Awards is a fantastic way to showcase your product and the perfect opportunity to gain the recognition you and your team deserve.

Here's how it works:

The categories are split into food and non-food products and must cover one of the following criteria.

  • New to the UK market
  • Reformulated product
  • Repositioned products, targeted to new markets or significantly repackaged
  • Additions, variants or extensions to existing product lines.
Please note, products should be developed and launched from 15 May 2023 - 8 November 2024. 

Terms of entry

To enter your product, you will need the following information:

  • Product category
  • Full product name (prefixed with brand name)*
  • Manufacturer*
  • What is new/clever about the product *
  • Is your new product reformulated *
  • Is your new product repackaged *
  • Is your new product a variant or extension to an existing line *
  • Is your new product new to the UK Market *
  • Date this product launches into UK market*
  • Please confirm your product was launched from 15th May 2023 - 8th November 2024
  • Product type*
  • Target audience*
  • Price (£)*
  • Size (g/ml)
  • No. of servings
  • Shelf life*
  • Preparation method*
  • Ingredients as stated on pack*
  • Please list where this product is available to buy*
  • Is product available nationally or regionally*
  • ABV%

    If you wish for your product to be judged by an expert vegan panel please submit into Free From or Plant Based category . For example: Vegan cheese has the choice to enter ‘cheese’ or ‘free from or plant based’. By entering ‘free from or plant based’ it will be judged by an expert vegan panel. If entered into 'Cheese' the product will be judged by experts who may or may not be vegan.

The Grocer New Product Awards

This category is now closed

Categories

You will select your category on our entry form

Food Product Categories:

  • Alcoholic Drinks
  • Ambient & Canned Goods
  • Baby/Infant Food
  • Beer & Cider
  • Bread & Baked Goods
  • Breakfast & Brunch
  • Butters & Spreads
  • Cakes & Biscuits
  • Cheese
  • Condiments
  • Confectionery
  • Cooking Sauces & Meal Kits
  • Crisps, Nuts & Bagged Snacks
  • Dairy Drinks
  • Deli
  • Eggs
  • Fish
  • Food On the Go
  • Free From & Plant Based
  • Frozen
  • Healthier Snacking
  • Home baking
  • Hot Drinks & Cold Brew
  • Ice Cream
  • Jams, Sweet Spreads & Honey
  • Juices & Smoothies
  • Low & No Alcohol
  • Meat & Poultry
  • Pizza
  • Plant Based Meat Alternatives
  • Ready Meals & Soup
  • Rice, Pulses, Pasta & Noodles
  • Seasonal
  • Snack Bars
  • Soft Drinks
  • Store cupboard
  • Wine
  • World Food
  • Yoghurts & Pot Desserts

Non-Food Product Categories:

  • Household Products incl. Laundry
  • Infant Care excl. Food
  • Personal Care

Testimonials

"For me as someone who has worked in food for a number of years at other brands and retailers. Winning a Grocer Award was a pinch yourself moment, and I must admit, a career highlight!

The Grocer stands for so much in our industry, as a brand, a media outlet and also with the awards and how much all of the industry holds them in esteem.

From small start up's, to mega multi million pound brands and retailers. Everyone knows of the Grocer and the awards. I wasn't sure about entering at first, but so glad I did. We actively show off our achievement and rightly so! A definite, look mum I won a Grocer Award moment!"

Rob Brice Founder Crave

"I have been developing confectionery products since I was 18. Hence to win such an award is a landmark moment for me!

This project in particular was one of my all-time favourites. Developing a chocolate bar is as much about restraint as it is expression! The shoppers’ needs must never be forgotten, else a path of elitism, self-congratulation or hubris will out, and the bar won’t sell! The shopper wants to have a fantastic time, all other objectives pale to insignificance!

I believe this is why this bar has been awarded such a humbling accolade, and I am overwhelmingly proud and honoured for Monty Bojangles to be recognised thus."

Andrew Newlands MD & Founder Monty Bojangles

"We were so honoured that Little Dish won at The New Product & Packaging Awards!

To be recognised by The Grocer for quality, innovation and sustainable packaging was not only hugely motivating for the team, but also reinforced our position as market leader in the category."

Hillary Graves Founder Little Dish