As editor of British Baker, Amy is responsible for leading and developing all aspects of the brand’s editorial coverage, from breaking online news to in-depth features and analyses. She has more than a decade of experience as a journalist, seven years of which have been spent at British Baker. Prior to that, Amy spent several years on The Grocer. Casually known as the Duchess of Doughnuts, her passion for the baking industry has seen her chart the evolving trends playing out in the market, interviewing CEOs and getting to grips with all aspects of the industry from craft and plant bakers through to ingredients and equipment suppliers.