Barney cut his teeth in food and drink during the front 5 years of early stage Innocent Drinks. In 2006, whilst leading the charge into international markets, Barney left to seek his own entrepreneurial route and set up food brand exporting company Fresh Marketing. With a very real passion to hunt down the NEXT top UK food & drink innovations Barney has been trending hunting ever since. Today Fresh Marketing supply over 40 markets with more than 25 UK produced exciting, shape shifting, start up brands. In parallel, Barney launched breakfast brand FUEL10K in the UK (www.fuel10k.com). Now stocked in all good supermarkets FUEL10K has recently been certified as a BCorp company - meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose - a certification he hopes will become central to strategies across all brands - big and small.