Jason Kerr, FUEL10K
Jason Kerr

Jason is Co-Founder of the breakfast brand FUEL10K. Since launching in 2012 he has been responsible for the innovation, product development and sourcing of the range of products that the brand sells in both the UK and overseas. With some category firsts including the UK's first breakfast drink, protein porridge and also becoming the first B-Corp accredited breakfast brand, FUEL10K have built a solid reputation for being one of the main drivers of innovation in the breakfast aisle. The B-Corp badge also means that sustainable and well thought through packaging is one of Jason's core areas of interest.