Ben Davies, VYPR
Ben Davies

Ben is Founder of Vypr, a product intelligence platform that gives clients real-time robust data on consumer purchase intent so they can get a deep understanding of the market, for far less than the cost of traditional NPD market analysis.

He began his career in the food & drink industry as a Buyer for Sainsbury’s, buying various chilled food categories, before moving to a similar role at the Co-op.

From there he began his entrepreneurial journey and has since founded 5 business in total across both the technology and FMCG sectors. He set up Vypr to drive better outcomes in the product innovation process through the use of predictive consumer insight, combining his experience in the FMCG sector with his love of technology.